This was a series of social spots for General Mills and Yoplait that I directed—short, colorful pieces that turned out to be a lot of fun to make. Each flavor had its own personality, which meant plenty of setup changes as we matched the background color to the packaging. A bit more involved than you’d think for a cup of yogurt.
In the end, we added textured backgrounds and animated text to give the spots an extra layer of visual interest—something to make them feel just a little more crafted. Simple concept, nicely executed. Sometimes that’s all you need.