Target’s Circle Week got the sports treatment this time around, and, well—let’s just say it’s a whole new ballgame, minus the Gatorade and the halftime show. Featuring Charlie Berens and Taylor Calmus, both bringing their signature Midwest charm and just the right amount of absurdity, the broadcast plays like the Super Bowl of savings—if the Super Bowl had more coupons and fewer concussions.

It’s loud, it’s ridiculous, and somehow, it works. The laughs land, the deals are real, and for a moment, you forget you’re watching a promo and not a pregame show.