She’s back—yes, that Target Lady. Charging in like she never left, just in time for Circle Week. And let’s be honest: you haven’t been this excited about discounts since you found a coupon in your winter coat pocket. Kristen Wiig returns in top form, delivering a campaign that’s equal parts hilarious and comfortingly familiar—like reruns of a show you didn’t realize you missed.

Behind the scenes, we were quietly doing our thing—layering in some VFX, smoothing out the rough edges, making sure everything looked just right. Because if you’re going to bring back a beloved SNL character, you owe it to the moment to make it sparkle. But not too much. Just the right amount of sparkle.