Working with the folks at Wunderman was a genuinely collaborative process—all focused on telling a good story. For this spot, we started with archival stills—quiet, often overlooked moments—and found ways to reintroduce movement and feeling. We added subtle elements: ripples in water, drifting fog, the soft rise of steam, the flicker of sparks. We let the camera move gently through the frame, as if it were remembering something. The goal wasn’t spectacle—it was to give these images a sense of presence, of life quietly continuing just beyond the edges.