These spots have a way of tugging at the heart—calling back those sun-drenched days at camp when your biggest concerns were bug bites, friendship bracelets, and who had the best painted rock. Fallon put together a campaign that really leaned into what matters to kids: friendship, the outdoors, and a good dose of unstructured creativity.

I handled the finish and added some seamless VFX touches, along with a full set of social deliverables. It’s part of a multi-spot campaign for Little Bites that, frankly, made me want to grab a snack and a paintbrush and find a rock of my own.